Blar i NOFIMA vitenarkiv på forfatter "Frederiksen, Lars"
-
In Search of New Product Ideas: Identifying Ideas in Online Communities by Machine Learning and Text Mining
Christensen, Kasper; Nørskov, Sladjana; Frederiksen, Lars; Scholderer, Joachim (Journal article; Peer reviewed, 2017)Online communities are attractive sources of ideas relevant for new product development and innovation. However, making sense of the ‘big data’ in these communities is a complex analytical task. A systematic way of dealing ...